After a digital marketing workshop, a business owner pulled me aside.
“That was brilliant,” she said. “But I wish it was eight weeks, not six hours. I need time to actually do this stuff.”
She wasn’t alone. Over the past year, I’ve delivered courses to small business owners across London. The feedback is consistent: the content is valuable, but implementation is where everyone struggles.
The Problem Isn’t Knowledge—It’s Time
Most digital marketing courses are built for people who want to become marketers. They’re packed with theory, best practices, and strategies that work beautifully… if you have a dedicated marketing team and a healthy budget.
But if you’re a small business owner? You’re already wearing ten hats. You don’t have time for another 40-hour course full of theory. You need practical skills you can use this week.
And now, with AI tools like ChatGPT and Claude everywhere, there’s another layer: everyone knows AI can save time, but nobody has time to figure out how.
What I Learned From Teaching 100+ Business Owners
After running workshops, three patterns emerged:
1. Business owners don’t want to become marketing experts
They want to know enough to make smart decisions and take practical action. They’re happy to outsource later, but first they need to understand what actually works.
2. AI sounds great in theory, but implementation is foggy
Everyone’s heard about ChatGPT. Some have tried it. But most business owners are stuck at “write me a blog post” and getting generic outputs they can’t use. They need systems, not one-off experiments.
3. The missing piece is always implementation time
Six-hour workshops create momentum, but that momentum fades without structured follow-through. People need space to practice, implement, and build sustainable habits.
Introducing: Digital Marketing & AI for Business
So I’m building what I wish existed when I started helping small businesses with digital marketing: an 8-week, self-paced online course that prioritises doing over learning about.
Here’s What Makes This Different
Every week, you create something tangible for your business
Not homework. Not theoretical exercises. Actual business assets:
- Week 1: Complete digital presence audit with your top 3 priorities identified
- Week 2: Optimised Google Business Profile ready for local search
- Week 3: Two weeks of social media content created and scheduled
- Week 4: Three working AI prompts tailored to your business
- Week 5: Personal AI prompt library that saves you hours every week
- Week 6: Five advanced business-specific prompts using proven frameworks
- Week 7: Marketing budget with simple tracking system set up
- Week 8: Complete 90-day action plan with clear milestones
40 bite-sized lessons, averaging just 14 minutes each
No marathon video sessions. No overwhelming information dumps. Just focused, practical instruction you can fit around running your business.
AI training that actually works
You’ll learn to use ChatGPT, Claude, and Gemini effectively—not just prompting basics, but business-specific prompt engineering that generates content you can actually use. By Week 6, you’ll have a personal library of 15+ tested prompts that work for your business.
CPD certified for professional development
The course provides 17 CPD hours, independently certified to meet professional development standards. Your learning counts toward professional development records, performance reviews, and career progression.
Who This Is For (And Who It Isn’t)
This course is designed for:
- UK small business owners who want to understand digital marketing without becoming specialists
- Entrepreneurs curious about AI but unsure where to start
- Business owners with limited time who need practical, immediately actionable skills
- Anyone who prefers hands-on learning over theoretical frameworks
This course isn’t for:
- Marketing professionals looking for advanced automation strategies
- Anyone wanting someone else to do their marketing (you’ll need an agency instead)
- People unwilling to spend 1-2 hours weekly implementing what they learn
The Founding Member Opportunity
I’m launching to a small founding member group in March 2026.
Here’s what founding members get:
- ✓ First week completely free (try before you commit)
- ✓ Founding member pricing locked in for life (15-20% below standard pricing)
- ✓ Input on course development (your feedback shapes improvements)
- ✓ All 8 weeks of content plus bonus templates and resources
- ✓ 17 CPD hours with certificate of completion
Standard pricing will be £29-39/month when we launch publicly. Founding members lock in lifetime savings.
Join the Waitlist
I’m limiting founding member spots to ensure I can support everyone properly during the initial launch.
Waitlist members get:
- First access when we launch in March
- Founding member pricing guarantee
- Behind-the-scenes updates on course development
- Bonus resources (AI prompt templates, content calendar, audit checklist)
No obligation. No payment required to join the waitlist. Just early access when we’re ready.
What Happens Next?
Over the next few weeks, I’ll be sharing:
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- Behind-the-scenes looks at course creation
- Free resources from the course (audit templates, prompt libraries)
- Sneak peeks at lesson content
- Tips for UK small businesses navigating digital marketing and AI
If you’re on the waitlist, you’ll get exclusive updates direct to your inbox.
If you have questions about the course, reply to any waitlist email or reach out at learn@digital-ascendancy.co.uk. I read and respond to everything personally.
Here’s to building practical skills that actually save you time.