Digital Ascendancy
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Cookie Policy

Last Updated: January 2025

🍪 Quick Summary: We use cookies to improve your experience on our website, analyse how visitors use our site, and deliver targeted advertising. You can control cookie settings through your browser or the opt-out links provided below.

1. Introduction

This Cookie Policy explains what cookies are, how we use them on the Digital Ascendancy website (digital-ascendancy.co.uk), and how you can manage your cookie preferences. This policy should be read alongside our Privacy Policy.

SANTMAR LIMITED, trading as Digital Ascendancy ("we," "us," or "our"), is committed to being transparent about how we collect and use data, including through the use of cookies.

2. What Are Cookies?

Cookies are small text files that are placed on your computer or mobile device when you visit a website. They are widely used to make websites work more efficiently, provide a better user experience, and provide information to website owners.

Cookies can be:

  • Session Cookies: Temporary cookies that expire when you close your browser
  • Persistent Cookies: Cookies that remain on your device for a set period or until you delete them
  • First-Party Cookies: Set by the website you're visiting
  • Third-Party Cookies: Set by external services used on the website

3. How We Use Cookies

We use cookies for the following purposes:

📊 Analytics and Performance

To understand how visitors interact with our website, which pages are most popular, and how we can improve user experience.

🎯 Marketing and Advertising

To deliver relevant advertisements to you on social media platforms and track the effectiveness of our marketing campaigns.

⚙️ Functionality

To remember your preferences and provide enhanced, personalised features.

🔒 Security

To help maintain the security of our website and detect malicious activity.

4. Cookies We Use

4.1 Essential Cookies

These cookies are necessary for the website to function and cannot be switched off in our systems.

Cookie Name Provider Purpose Duration
PHPSESSID digital-ascendancy.co.uk Maintains user session state across page requests Session
cookie_consent digital-ascendancy.co.uk Stores user's cookie consent preferences 1 year

4.2 Analytics Cookies (Google Analytics)

We use Google Analytics to help us understand how visitors use our website. Google Analytics uses several cookies to collect information and report website usage statistics.

Cookie Name Provider Purpose Duration
_ga Google Analytics Distinguishes unique users by assigning a randomly generated number 2 years
_gid Google Analytics Distinguishes users 24 hours
_gat Google Analytics Used to throttle request rate 1 minute
_ga_[container-id] Google Analytics 4 Stores and counts page views 2 years

Information Collected by Google Analytics:

  • Number of visitors to our website
  • Pages visited and time spent on each page
  • How visitors arrived at our site (search engines, direct, other websites)
  • Device type, browser, and operating system
  • Approximate geographic location (country/city level)

4.3 Marketing Cookies (Facebook Pixel)

We use Facebook Pixel to measure the effectiveness of our advertising campaigns and to show you relevant ads on Facebook and Instagram.

Cookie Name Provider Purpose Duration
_fbp Facebook Identifies browsers for targeted advertising and analytics 3 months
fr Facebook Contains encrypted Facebook ID and browser ID for advertising 3 months
act Facebook Tracks user actions for conversion measurement Session
c_user Facebook Contains user ID of logged-in Facebook user 1 year

Information Collected by Facebook Pixel:

  • Pages visited on our website
  • Actions taken (form submissions, button clicks)
  • Device and browser information
  • IP address (for location determination)
  • Facebook User ID (if logged into Facebook)

5. Third-Party Cookies

In addition to our own cookies, various third parties may set cookies when you visit our site. These might include:

  • Social Media Platforms: If you share our content on social media
  • Embedded Content: YouTube videos, Google Maps, or other embedded content
  • Live Chat Services: If we implement customer support chat features
  • Payment Processors: When making purchases through our site

6. How to Manage Cookies

6.1 Cookie Consent

When you first visit our website, you will see a cookie consent banner. You can:

  • Accept all cookies
  • Reject non-essential cookies
  • Customise your cookie preferences

6.2 Browser Settings

You can control and delete cookies through your browser settings. Please note that removing or blocking cookies may impact your user experience and parts of our website may no longer be fully accessible.

How to Manage Cookies in Popular Browsers:

Google Chrome
Chrome Cookie Settings
Mozilla Firefox
Firefox Cookie Settings
Safari
Safari Cookie Settings
Microsoft Edge
Edge Cookie Settings

6.3 Opt-Out Options

🚫 Direct Opt-Out Links

You can opt out of specific tracking cookies using these links:

  • Google Analytics: Google Analytics Opt-Out Browser Add-on
  • Facebook: Facebook Ad Preferences
  • General Advertising: Your Online Choices
  • Network Advertising Initiative: NAI Opt-Out Tool

7. Do Not Track Signals

Some browsers offer a "Do Not Track" (DNT) setting that signals to websites that you do not want to be tracked. Currently, our website does not respond to DNT signals as there is no industry standard for handling these signals. However, you can use the cookie management options described above to control data collection.

8. Cookies and Personal Data

Some cookies collect information that can identify you directly or indirectly. This is considered personal data under GDPR. We handle this data in accordance with our Privacy Policy. Key points:

  • We only use cookies for legitimate purposes
  • We obtain consent for non-essential cookies
  • We do not sell cookie data to third parties
  • We implement security measures to protect collected data
  • You have rights regarding your personal data (see Privacy Policy)

9. Cookies Used in Email Communications

We may use tracking technologies in our email communications to:

  • Determine if emails have been opened
  • Track which links are clicked
  • Measure engagement with our content
  • Improve our email communications

You can opt out of email tracking by unsubscribing from our emails or disabling image loading in your email client.

10. Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in our practices or for legal reasons. When we make changes:

  • The "Last Updated" date will be revised
  • For significant changes, we may display a notice on our website
  • We may request renewed consent for cookie usage

11. Consequences of Disabling Cookies

If you choose to disable cookies, please be aware that:

  • Some features of our website may not function properly
  • You may need to re-enter information each visit
  • Your preferences may not be saved
  • You may still see advertisements, but they won't be personalised
  • Website performance tracking will be limited

12. Cookies and Children

Our website and services are not directed at children under 18. We do not knowingly collect cookie data from children. If you believe a child has accessed our website, please contact us so we can delete any collected information.

13. International Visitors

Our website is hosted in the UK, but accessible globally. If you visit from outside the UK:

  • Cookies will still be placed on your device (subject to your consent)
  • Data collected may be transferred to and processed in the UK
  • Your use of our website constitutes consent to this transfer
  • We comply with GDPR requirements for international data transfers

14. Contact Us About Cookies

If you have questions about our use of cookies or this Cookie Policy, please contact us:

Data Protection Contact

Email: amelia-g@digital-ascendancy.co.uk
Post: SANTMAR LIMITED, Office 2913, 321-323 High Road, Chadwell Heath, RM6 6AX
Subject Line: Cookie Policy Inquiry

15. More Information About Cookies

For more general information about cookies, including how to manage and delete them, visit:

  • AboutCookies.org
  • AllAboutCookies.org
  • Information Commissioner's Office (ICO) - Cookies

Remember: By continuing to use our website after being informed about our use of cookies, you consent to our use of cookies as described in this policy. You can withdraw your consent at any time by adjusting your cookie preferences or browser settings.

© 2025 Digital Ascendancy. All rights reserved.

digital-ascendancy.co.uk

Digital Ascendancy is a trading name of SANTMAR LIMITED

Company Registration No: 08172749 | Registered in England and Wales

Registered Office: Office 2913, 321-323 High Road, Chadwell Heath, RM6 6AX

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