Be the Answer: get your business cited by ChatGPT, Google AI Overviews and Perplexity
When was the last time you searched for something and actually clicked a link? AI tools now answer questions directly, often without sending anyone to your website. This course shows UK business owners how to become one of the sources AI recommends.
- £19 per month
- 5 modules
- 20 lessons
- 5 CPD-aligned hours
- 5 deliverables
Self-paced. Start this week. Cancel anytime.
Be the Answer at a glance
Be the Answer is a self-paced online CPD course from Digital Ascendancy that teaches UK small business owners how to get their business cited by AI search tools such as ChatGPT, Google AI Overviews and Perplexity, an approach known as Generative Engine Optimisation (GEO). It has 5 modules and 20 lessons, carries 5 CPD-aligned hours, produces 5 practical deliverables and costs £19 a month, with no technical knowledge required.
Last updated:
The course is built on live UK GEO and AEO market research carried out in April 2026.
Watch: a quick course introduction
Who is this course for?
A great fit if you are
- UK small business owners who have noticed fewer enquiries from their website
- Local and service businesses that rely on people finding them when they search
- Marketers and freelancers who manage websites for small businesses
- Anyone who writes content for a business website and wants it chosen as a trusted answer
No prior technical knowledge needed.
Probably not the right fit if you are
- SEO specialists looking for advanced technical or enterprise-level GEO training
- Anyone looking for guaranteed AI citations (no one can honestly guarantee them)
- Businesses without a website, or without the ability to edit their own content
Not sure? Ask us and we will give you an honest answer.
What will you walk away with?
- An AI Visibility Snapshot: your current standing across ChatGPT, Google and Perplexity
- A rewritten, answer-ready piece of your own business content
- A 60-day Off-Site Authority Action Plan
- Schema markup and technical essentials, implemented with no coding needed
- A personalised 90-Day GEO Action Plan
- A certificate for 5 CPD-aligned hours
Five practical modules
Five modules, twenty short lessons, five deliverables. Each module ends with a practical output for your own business.
Module 1: The new search landscape
- How AI search works and which platforms matter
- Why ranking on Google is no longer enough
- Practical: your AI Visibility Snapshot
Module 2: Content that AI chooses
- Writing and restructuring content so AI selects it as a trusted answer
- The Answer-Ready Content Framework
- Practical: rewrite one page of your own content
Module 3: Authority, trust and off-site signals
- Building the third-party credibility AI uses to decide who to cite
- Reviews, directories, mentions and partnerships
- Practical: your 60-day Off-Site Authority Action Plan
Module 4: Technical essentials
- Schema markup and llms.txt explained
- The technical foundations of AI visibility, no coding required
- Practical: SME technical essentials checklist
Module 5: Measure, audit and act
- Tracking your AI search visibility over time
- Auditing your performance
- Practical: your personalised 90-Day GEO Action Plan
How it works
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Enrol online
Join through the learning portal and start the first module straight away.
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Learn at your own pace for £19 a month
With 5 hours of learning, you can complete the whole course within one month.
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Leave with five deliverables
Finish with your AI visibility baseline, rewritten content, action plans and a certificate.
Who's behind this course?
This course was designed by Anura Tennekoon, Director and AI Educator at Digital Ascendancy, drawing on more than 17 years in education and training, including digital marketing apprenticeships and skills bootcamps, and over 15 years of digital marketing experience. Like the businesses we train, we use AI tools to help produce our materials, and every lesson is planned and reviewed by an experienced trainer.
Price and enrolment
£19 per month
Self-paced online learning on the Digital Ascendancy learning portal, with a certificate for 5 CPD-aligned hours when you complete the course. Cancel anytime.
- An AI Visibility Snapshot: your current standing across ChatGPT, Google and Perplexity
- A rewritten, answer-ready piece of your own business content
- A 60-day Off-Site Authority Action Plan
- Schema markup and technical essentials, implemented with no coding needed
- A personalised 90-Day GEO Action Plan
- A certificate for 5 CPD-aligned hours
Training a team? We also offer tailored training for teams and organisations. Contact us to discuss your needs.
Ready to start?
Enrol on the learning portal and begin your first lesson today.
Enrol today →Self-paced. Start this week. Cancel anytime.
Frequently asked questions
What is Be the Answer?
Be the Answer is a self-paced online course that teaches UK small business owners how to get their business cited by AI search tools such as ChatGPT, Google AI Overviews and Perplexity. It has 5 modules and 20 lessons, carries 5 CPD-aligned hours and needs no technical background.
What is Generative Engine Optimisation (GEO)?
Generative Engine Optimisation (GEO) is the practice of shaping your content and online reputation so that AI tools are more likely to use and cite your business when they answer questions. Traditional SEO aims to rank pages in search results. GEO aims to be quoted in AI-generated answers. It is sometimes called Answer Engine Optimisation (AEO).
How is GEO different from SEO?
SEO helps your pages rank in a list of search results. GEO helps your business become part of the answer that an AI tool writes. Good SEO is still a foundation, but GEO puts more weight on clear, direct answers, structured data and trusted mentions of your business on other websites.
How much does the course cost?
Be the Answer costs £19 a month and you can cancel anytime. With 5 hours of learning, you can complete the course within one month, for a total of £19.
Do I need technical skills or coding?
No. The course is designed for business owners with no technical background. Technical topics such as schema markup and llms.txt are explained in plain English, with step-by-step guidance that needs no coding.
Can you guarantee my business will be cited by AI?
No. No one can honestly guarantee that an AI tool will cite a particular business, because each tool decides its own sources. The course teaches the practices that make citation more likely and shows you how to measure your visibility over time.
Can I cancel my subscription?
Yes. You can cancel anytime, as set out in our terms and conditions. There is no minimum term.
Do I get a certificate?
Yes. When you complete the course you receive a certificate of completion for 5 CPD-aligned hours, which you can record in your professional development log or add to your LinkedIn profile. CPD-aligned means the course is structured to support professional development requirements. The hours are self-certified by Digital Ascendancy rather than independently accredited.
Can you train my team?
Yes. Team members can enrol individually, and we offer tailored AI search training for organisations. Contact us to discuss group pricing.
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